About Us

An insightful, engaging and pretty irreverent take on triathlon

Australia’s ‘go to’  triathlon resource, firstoffthebike.com takes triathletes backstage for the sport’s biggest events, talks to the triathletes forging their way towards the top step of the dias, and helps you train, prepare, buy and travel smarter to do what you love … compete.

We made our entry to triathlon media back in 2005, enjoying a two year stint at Australia’s all-sports radio station, 1116AM SEN.  Like many a bold adventure, our transition to the internet came as a result of beer-fuelled speculation set in Melbourne’s summer sunshine, postulating about what was then a gap in the Australian triathlon scene for current, comprehensive and dynamic coverage of triathlon, observed through a local Australian lens.

Since December of 2007, firstoffthebike.com has grown to become Australia’s ‘go to’ triathlon website, covering the major triathlon events in Australia and across the globe, regularly speaking with the luminaries of our terrific sport, including Craig Alexander, Marino Vanhoenacker, Heather Jackson, Mirinda Carfrae and Alistair Brownlee and surrounding ourselves with a fantastically talented team of specialist editors and contributors.

Our sights are now firmly set on extending our reach to more distant shores, so we’ve packed our lederhosen, Stetson hat, anti-malarials and Nanna’s bone china tea set … stay tuned!

we strive to be

  • bold
  • insightful
  • innovative

firstoffthebike.com is a result of the collective efforts of a stellar team.  We are all passionate about our sport, and are driven to bring our readers the best possible triathlon media experience.


Phil Wrochna – Founder and Director
Bachelor of Arts, Diploma of Education, Level 1 Triathlon Coach, Phil’s passion for triathlon, cycling and multi-sports developed after stumbling across a triathlon magazine in 1988. He took this love of triathlon and raced through all the age groups and at various distances culminating in three Ironman races where he managed to go the distance and get under the famed 10 hour mark in his first attempt in 2003. Phil took his tri habit to the airwaves in 2005 as host and co-creator of Australia’s first commercial radio show dedicated to Triathlon and Cycling. Along with his partner Deanne, Phil is co- founder of firstoffthebike.com.  You’re likely to spot Phil in ‘AirForce 1’ (our fotb wheels) at Torquay’s Cosy Corner when the surf or SUP’ing is good, talking triathlon at bayside coffee haunts or getting lost on two wheels when he takes to the farmland hills of Ceres, near Geelong.

Jen Brown – Strength & Conditioning Editor

FOTB head shot

Aside from the obligatory netball and softball as a kid, Jen was more often found with her nose in a book than on a sporting field. It wasn’t until university that Jen discovered her love of training. To flight the flab in her early years as a Lawyer, Jen took up running and was eventually talked into doing her first triathlon in 2007.

After deciding to leave the law, Jen began working as a Personal Trainer and specialises in helping triathletes and runners build strong, resilient and injury-free bodies. She is also a Development Level (Level One) Triathlon Coach and established Sparta PT to help triathletes and runners of all levels realise their potential.

Aside from triathlons, Jen loves spending time on bush trails and is no slouch when it comes to conquering a mountain or 3, having climbed mountains on 3 continents around the world.

Alicia Edge – Nutrition Editor

Alicia Norris_1

Alicia’s been involved in sport since forever – starting with hockey and then moving in to distance running. Before she knew it, triathlon was calling her name and she has participated in triathlon consistently for around 4 years, competing in numerous Olympic and 70.3 distance races, while also finishing her first Ironman race in Busso in 2012.

“I love the challenge of triathlon and the thrill of completing a new challenge almost daily between both training sessions and races – ticking off something that you may have never thought possible just the day before! Triathlon has allowed me to not only broaden my Dietitian career, but also help me to meet so many inspiring and supportive people along the way.”

Through her business, Compeat Nutrition Alicia helps triathletes of all abilities to achieve their optimum body composition, hydration needs and race day nutrition.

Alicia is an Accredited Sports Dietitian, registered with both the Dietitian’s Association of Australia and Sports Dietitians Australia, and is currently completing a fellowship at the Australian Institute of Sport, while also studying the IOC Diploma in Sports Nutrition.

Liam Bromilow – Race and Features Editor


Liam is a Level 2 Triathlon Coach, has a Masters of Sports Coaching and a Bachelor of Education. Liam is a full-time teacher, as well as Director and Head Coach of T3 Coaching Systems. His passion for triathlon and endurance sports stemmed from a love of coaching and helping athletes achieve the feeling of exhilaration upon pushing their body to the edge. Having worked with club, state, national and international athletes, he’s developed an out-of-the-box philosophy that uses innovative concepts and ideas in his teaching and coaching. You can find Liam at www.t3coaching.com.au


Deanne Dunne – Business Development and Marketing
Bachelor of Arts, Masters of Marketing, Masters of Business Administration

Deanne works with our clients to develop partnerships that deliver real value.  With her background consulting to some of Australia’s larger corporates in strategy development, change management and communications, Deanne leads the identification and development of new business opportunities for firstoffthebike.com, manages our marketing activities and keeps Phil in check!


Other FOTB Contributors:

– Delly Carr (Photo Ninja)

– Matt Dixon


… and of course, our sensational team of supporters and contributors who write, transcribe, edit, photograph, design and lend advice to make firstoffthebike.com truly hum!




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