firstoffthebike.com is an informative, irreverent and interactive triathlon hub.
Australia’s first stop for Triathlon news, firstoffthebike.com gives triathletes the inside edge with race previews, athlete interviews, industry comment and event reports from Australia and overseas.
After enjoying a 2 year stint at Australia’s all-sports radio station, 1116AM SEN, ‘First Off the Bike’ made the transition to the web in late 2007. Since then, www.firstoffthebike.com has quickly grown to become Australia’s premier triathlon website, covering the major triathlon events in Australia and across the globe and regularly speaking with the luminaries of our terrific sport, including Craig Alexander, Chrissie Wellington, Chris McCormack and Pete Jacobs.
firstoffthebike.com is an initiative of three degrees sports pty ltd
3 degrees sports is a management, media and coaching services business focused on endurance sports. This specialist consultancy was founded in Melbourne, Victoria in 2006.
what we do
report (v) to tell, relate, to present an account of
through our snapshot of tri happenings at firstoffthebike.com, race previews and reviews and insightful interviews, we keep you informed in an unassuming format
postulate (v) to assert as true without proof, especially as the basis for reasoning
such speculation is rife in our firstoffthebike.com blog and a poll that ponders the truly thorny issues of the day
commentate (v) to serve as a commentator
Some of the triathlon, cycling and endurance events we’ve provided our top-notch brand of commentary for:
- Ironman Melbourne 2012
- Amy Gillett Gran Fondo 2012
- Ironman WA – Busselton (’05, ’06, ’07, ’11)
- Ironman Australia – Port Macquarie (’06, ’11)
- 70.3 Port Macquarie (’11, ’12)
- Melbourne Marathon (’06, ’07)
- BRW Corporate Triathlon (’06 -’11)
- Around the Bay in a Day (’06)
- Gatorade Triathlon Series (‘05/’06 season – ‘10/’11 season)
- National Age Group Triathlon Olympic Distance Championships (’06, ’07)
- National Triathlon Olympic Distance Championships (’06)
- Revolution Track Series
- SEN 1116AM cycling and triathlon analyst
- foxsportsnews Tour de France commentator (2009-11)
online marketing (n) activities involved in transferring products or providing services from a producer to consumer via the internet
we provide a cost-effective channel for brands to reach the triathlon market
what we believe in
- being accountable – for our actions, for delivering on our promise, for treating people with respect
- acting with integrity – we work openly and collaboratively with our clients to deliver value and are honest in everything we do
- challenging convention – taking a leap when it’s right to do so
who we are
|Phil Wrochna – Director
Bachelor of Arts, Diploma of Education, Level 1 Triathlon Coach, Phil began his love of triathlon, cycling and multi-sports after stumbling across a triathlon magazine in 1988. He took this love of triathlon and raced through all the age groups and at various distances culminating in three Ironman races where he managed to go the distance and get under the famed 10 hour mark in his first attempt in 2003. Phil took his tri habit to the airwaves in 2005 as host and co-creator of Australia’s first commercial radio show dedicated to Triathlon and Cycling. Along with his partner Deanne, Phil is co- founder of both 3 degrees sports pty ltd and firstoffthebike.com.
Tim Bradley (Managing Editor)
After learning the ropes on firstoffthbike.com‘s Tri Café and Tour de France coverage for a couple of seasons while completing his undergraduate studies in Journalism, it did not take Tim long to put his degree to good use, landing the Editor’s job at Triathlon & Multisport Magazine.
Cutting his teeth and learning the industry at TMSM for over two years, Tim helped guide the magazine into the digital era. When the opportunity presented itself, Tim decided to go back to his roots and join the team at firstoffthebike.com as Managing Editor. Outside of reporting on triathlon, Tim enjoys participating in the odd long course triathlon, surfing and trying his hand at mountain biking.
Andrew Jones (Tech Expert)
When he’s not working hard as a contributor for firstoffthebike.com, Andrew can be found in the fitting bay at Cyclespeed getting triathletes comfortable on their bikes and ready for their next race. Andrew completes one or two Iron distance races a year, and mixes them in a few mountain bike enduros and some shorter events. Andrew’s bike shop Cyclespeed is located in the Bayside suburb of Gardenvale in Melbourne and is a one-stop shop for triathletes of all distances looking for a new tri bike, bike fitting and race servicing. They also have the best coffee in Melbourne on tap…
Campbell Maffett (Training and Coaching Expert)
Campbell Maffett did his first triathlon in 1985 and after many years of racing retired in 2008, netting eight Australian Age Group championships over sprint, Olympic distance, long course and duathlon. He raced in Kona in 2005 and 2006 recording a best time there of 9:22. As a L2 triathlon and L3 track & field certified coach, these days he is a student of sports and performances, a competitive masters runner with marathon PB of 2:32hr, and coaches a select group of runners and triathletes whom he guides and motivates to their own sporting conquests (www.lovetherun.com.au). He is husband to a lovely wife, father of a young boy, and in ‘real life’ works as an IT Business Analyst.
Liam Bromilow (Feature Writer and Qld Correspondent)
Liam is a Level 2 Triathlon Coach, has a Masters of Sports Coaching and a Bachelor of Education. Liam is a full-time teacher, as well as Director and Head Coach of T3 Coaching Systems. His passion for triathlon and endurance sports stemmed from a love of coaching and helping athletes achieve the ‘famed’ feeling of exhilaration upon pushing their body to the edge. Having worked with club, state, national and international athletes, he’s developed an out-of-the-box philosophy that uses innovative concepts and ideas in his teaching and coaching. You can find Liam at www.t3coaching.com.au
Deanne Dunne (Business Development and Marketing)
Bachelor of Arts, Masters of Marketing, Masters of Business Administration
Deanne works with our clients to develop partnerships that deliver real value. With a background consulting to some of Australia’s blue chip organisations in strategy development, change management and communications, Deanne leads the identification and development of new business opportunties for 3 degrees sports and manages firstoffthebike.com’s marketing activities.
Other FOTB Contributors:
- Delly Carr (Photo Ninja)
- Mitch Anderson (Expert Comments)
… and of course, our sensational team of supporters and contributors who write, transcribe, edit, photograph, design and lend advice to make www.firstoffthebike.com truly hum!